Discover how Generative AI can transform your everyday business! Lean to automate tasks, enhance creativity, and increase productivity with tools like ChatGPT and Microsoft Copilot 365. Develop prompt engineering skills to unlock the full potential of AI-driven results.
Course Overview Table
| Chapter | Details |
| Partner | Faculty of Electrical Engineering and Information Technologies |
| Title | Application of Generative AI in everyday business |
| Service | Course |
| Target Group | SMEs, Industry, Public Administration |
| Format | Webinar / In-Person Training |
| Focused on Key Technologies | Artificial Intelligence |
| Status | Ready to offer |
| Stakeholders from SME/PA Side | Business leaders, IT professionals from SMEs, industries, and public administration bodies and individuals interested in AI adoption and digital transformation in their everyday business |
| Requirements for Participation | Basic understanding of business operations; no prior AI knowledge required |
| Estimated Duration | 5 hours |
Description of the Course
Generative AI is transforming the way businesses operate by automating processes, enhancing creativity, and enabling more informed, data-driven decision-making. With the rapid acceleration of AI adoption, organizations need to fully grasp its capabilities, limitations, and real-world applications to stay ahead in an increasingly competitive environment. This course provides a comprehensive introduction to generative AI, offering participants the knowledge and tools needed to explore its potential and successfully integrate it into their business operations.
In this course, participants will explore various AI models used for generating text, images, speech, music, and video. They will learn how to apply these models to optimize business processes, save time, and unlock new opportunities for growth and innovation. Through practical exercises, participants will gain hands-on experience with AI tools such as ChatGPT and Microsoft Copilot 365, enhancing their ability to automate tasks and improve workflows. The course covers key concepts and practical applications, including:
- Practical exercises with ChatGPT for tasks like idea generation, market research, business planning, brand development, content creation and etc.
- Practical work with Microsoft Copilot 365 and its integration with applications like Word, Excel, PowerPoint, and Outlook.
- Prompt engineering – teaching participants how to effectively interact with AI tools for more accurate and relevant results. Participants will learn how to ask the right questions and provide clear instructions to maximize the value of AI-generated outcomes.
- Ethical use of AI, including privacy, security, and responsible practices to ensure safe and thoughtful application in business environments.
The course combines interactive lecture, case studies, and hands-on exercises, to provide participants with a well-rounded understanding of how to implement AI-driven strategies in their businesses. By the end of the course, participants will be equipped with the knowledge and skills to utilize generative AI in practical, impactful ways.
Additional Course Information
| Category | Details |
| Developed skills | Participants will acquire knowledge and skills, including: |
| Skill 1: Understanding generative AI fundamentals and its impact on business operations
Skill 2: Identifying high-value use cases for AI in business Skill 3: Developing AI strategies aligned with business goals Skill 4: Applying prompt engineering techniques to optimize AI performance and relevance Skill 5: Addressing data privacy, security, and compliance when using AI |
|
| Learning Methods Used | Lectures, hands-on exercises, group discussions |
| References/Resources | Case studies, ethical AI guidelines, supplementary materials |
| Overview Slides | Supporting materials will be provided; available via the course platform or upon request |