Master the essentials of e-commerce and digital marketing, learn strategies for online sales and brand promotion, and gain hands-on skills in website setup, advertising, and analytics across four intensive training days.
Course Overview Table
| Chapter | Details |
| Partner | University “St. Kliment Ohridski” – Bitola, Faculty of Information and Communication Technologies |
| Title | E-commerce and Digital Marketing |
| Service | Course |
| Target Group | Startups, SMEs, Entrepreneurs, Marketers, Retail Professionals |
| Format | In-Person Training, Workshop |
| Focused on Key Technologies | E-commerce Platforms, Digital Advertising, Data Analytics, AI tools |
| Status | Ready to offer |
| Stakeholders from SME/PA Side | Retail businesses, marketing teams, online sellers, business owners |
| Requirements for Participation | Basic computer literacy; interest in online business or marketing |
| Estimated Duration | 16 hours |
Description of the Course
This 4-day course introduces the principles and practical applications of e-commerce and digital marketing. It is ideal for individuals and businesses looking to establish or enhance their online presence through hands-on experience and expert-led training. E-commerce and digital marketing are critical skills in today’s digital economy, enabling businesses to sell products online, reach global audiences, and optimize marketing efforts. This course explores key platforms like Shopify and WooCommerce, as well as digital marketing tools such as Google Ads, social media advertising, and SEO.
Participants will learn the full process of launching and promoting an online business: setting up an e-commerce store, crafting digital marketing campaigns, and analyzing performance metrics. Key topics include website configuration, product listing optimization, paid ad creation, content marketing, customer targeting, and troubleshooting common issues. Attendees will work on real-world projects, such as building a sample store and running a mock ad campaign, to apply their skills.
Tentative Agenda:
Day 1: Introduction, e-commerce basics, industry trends, platform demo
Day 2: Store setup, product management, marketing tools overview
Day 3: Digital advertising, SEO essentials, campaign exercises
Day 4: Analytics, optimization, final project showcase
After four days, participants will leave with a functional e-commerce store prototype, a solid understanding of digital marketing strategies, and the confidence to launch, promote, and grow an online business in competitive markets.
Additional Course Information
| Category | Details |
| Developed skills | Understanding e-commerce platforms; Digital campaign creation; SEO and content marketing; Data analysis; Store optimization |
| Learning Methods Used | Presentations, live demos, guided practice, Q&A, collaborative projects |
| References/Resources | Shopify Academy, Google Ads Help, HubSpot Blog, Moz SEO Guide |
| Overview Slides | [To be attached or linked separately] |